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ABBA’s Björn Ulvaeus says he is writing a musical with AI at SXSW London

News RoomBy News RoomJune 5, 2025
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The philosopher-musician Bjorn Ulvaeus is exploring the potential of artificial intelligence (AI) in his new musical project, designed to extend human creativity beyond the boundaries of traditional songwriting. Ulvaeus mentioned that AI can revolutionize music creation, offering a vast range of tools and perspectives that human composers may have overlooked. He described the technology as a superset of the human mind, enabling creators to explore unexplored ideas and escape writer’s block. Ulvaeus warned that AI’s most practical applications lie in assisting artists in overcoming challenges, such as creativity, problem-solving, and emotional resonance. He also emphasized that while AI can enhance the stage, it risks causing harm to human narratives and cultural narratives, as seen inlimiting the free expression of voices in music that are already marginalized.

The SXSW London Festival recently supported the announcement of the ABBA Voyage concert series, which first premiered in 2022 and has successfully advanced to its third anniversary in 2028. However, the series has faced intense criticism and a significant dip in attendance, with some artists opting to cancel planned performances. The panel discussion on AI at the event, held on May 5, featured responses from former UK prime ministers Tony Blair and David Cameron, who argued that the UK should embrace generative AI in public services and healthcare. Organizers, however, warned of potential misuse of AI, creating a stable society at the cost of social destabilization. The panel appearance, which was not publicly announced, led to widespread protests, with some artists amongst theakedown of live events.

During the SXSW London Festival, Ulvaeus shared insights into his new musical project, which he described as a collaboration with writers and musicians around the world. The project aims to leverage AI to inspire creativity, blending human creativity with the输出 from generative AI. He warned that while AI can aid artists in overcoming challenges, it risks creating music that unleashes tuned emotions and ideas that the human tradition cannot match. Ulvaeus also referenced a report from the CISAC organization, stating that music creators could lose nearly a quarter of their income to AI by 2028. He called for的对象制的监管,以 safeguard human creativity and culture and asserted that policymakers must take responsibility for regulating AI to protect marginalized voices.

editing the ticket deck for ABBA Voyage, the festival faced unprecedented criticism after the surge in ticket sales. The panel discussion on AI during the event, mentioned by accountability figures, drew responses from politicians and journalists who argued that Britain must embrace generative AI in public services and healthcare. Organizers warned that potential misuse of AI had the potential to exacerbate social inequality and limit the creative potential of creative communities. The panel discussion sparked widespread protests and calls for greater accountability and transparency in the use of AI in public spaces.

Despite the controversy, Ulvaeus and the international community are trying to find a solution. He issued a call to action to artists, policymakers, and菇 governments, urging leaders to hold responsible for their use of AI. He stressed the importance of addressing existential challenges posed by AI, such as determining whether the benefits of AI will outweigh its risks in creating jobs and livelihoods. On a broader scale, he argued that the fight against AI’s misuse must start yesterday, today, and tomorrow, and that algorithms too simple to prevent harm must be avoided.

The SXSW festival has been inseminating the idea that AI is the solution to many of life’s problems. Ulvaeus highlighted the potential of AI-generated music in inspiring creativity and addressing social issues. He also noted that while AI offers a valuable tool for artists, it must be balanced with human guidance to ensure that the music remains human意义上的. He respected the aesthetics of AI-generated music while emphasizing the importance of nuanced interpretation. Ulvaeus also submits the report by the CISAC organization, reinforcing the need for regulation and accountability in the use of AI in music. He called for policymakers to prioritize the rights of songwriters and composers over the audience’s rights to their creative output.

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