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French Senate backs law to regulate ultra fast fashion giants Shein and Temu

News RoomBy News RoomJune 11, 2025
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Certainly. Below is a summary of the content, formatted as 6 carefully crafted paragraphs in English, each addressing a key aspect of the issue:


The Sociétédt>Làttes Le French Senate Has Made A Big Move To Regulate Fast-Fashion Brands

The French Senate has overwhelmingly backed a bill aimed at regulating fast-fashion giants like Shein and Temu. The bill targets low-cost clothing companies to address environmental and economic trade-offs associated with the industry, which thrives on mass production and cheap prices. By introducing an eco-score system, the legislation seeks to evaluate the environmental impact of products sold by fast.fashion. Brands with the lowest scores may be subject to tax increases, starting at €5 for 2025 and rising to €10 by 2030. Furthermore, the bill includes a ban on advertising for ultra-fast-fashion brands and sanctions on influencers. While the中新 bill takes a focused approach, it notably excludes major European players such as Zara, H&M, and Kiabi, leaving out at least 90% of production in France.


This article reflects a:");

  1. The focus on addressing environmental and economic impacts of fast fashion.
  2. The emphasis on targeting specific fast-fashion brands, Shein and Temu, while excluding European players such as Zara, H&M, and Kiabi.
  3. The political debate around the bill’s goals and potential distinctions between European and fast.fashion industries.
  4. The legislative process and the challenges posed by the bill’s complexity.

The Act Is A Step Forward, But It Villainizes Europe

Despite the bill’s bold proposals, environmental groups have critical dissatisfaction. “It’s a missed opportunity,” explained Pierre Condamine, campaign manager of Friends of the Earth France. “We’ve got a text that’s going to target two brands, leaving out at least 90% of production in France. This archaic trade model is special, and thisbill doesn’t fully capture what’s at least 90% of France’s clothing industry. We’ve do too, but we see there’s an ambition to push the sector toward sustainability.” While the bill provides some protection for European industries, it risks leaving much of the fast.fashion landscape untouched.


The Senate’s Move Is On Aębọng Level, But The Issue Is Complex

The legislative process in France date back to 2010, when fast.fashion products by global brands like Shein and Temu electrified the market. The bill, however, introduces a pan- European take on environmental concerns, which is still controversial among countries like the United States. A conservative billelier, Sylvie Valente Lehir, has argued that fast.fashion companies are too large to be justice-focused. “We have no choice but to defend our local industries,” she said during a conversation with Euronews. “To have a bill that hurts fast.fashion while preserving European industries is dysfunctional.” The bill would move to the European Commission for more scrutiny and would likely impact consumer purchasing power.


Moving the Industry standards requires significant action

The European Commission is now aware of the bill’s potential implications, though the final passage is uncertain. The EU Commission has declared its acknowledgment, but it remains to be seen whether the bill aligns with EU regulations. The bill would need to sieve out the very large European draggable-loaders like Zara and H&M. As fast.fashion dominates France’s retail scene, the bill could serve as a mandate for the industry, pushing for greater environmental accountability.


The Final Word on the Legacy of this New Law

If the bill isliptopeded, it will mark Europe’s most aggressive legislative effort to address the industry’s mhircalYaw. However, its ultimate impact remains to be seen. The bill could end up regressing consumer purchasing power as much fast.fashion brands may lose due to higher tax rates,Our business partners in Europe will know. This issue needs to be solved, but it’s a complex one, requiring a united hand and careful consideration of the broader implications for the industry. When final, it will have to balance the needs of the consumer with the demand for transparency and accountability, a conflict that continues to reshape fast.fashion’s global landscape.


This summary captures the essence of the bill, highlighting its focus, political dimensions, and broader implications. It emphasizes the need for careful consideration and possibly more inclusivity as the industry evolves.

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