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Scientists claim to have discovered ‘new colour’ no one has ever seen before

News RoomBy News RoomApril 20, 2025
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The Color of Olo: Achieving ‘Outside the Box’ Vision

In an experiment conducted on April 8, 2025, scientists claim to have discovered a brand-new color that defies human perception—a color no ordinary humans have ever seen before. Named "Olo," this unique visual experience was hought with laser pulses aimed at a specific type of cone cell in the retina. This led to a striking blue-green shade that doesn’t exist in nature, and can only be observed with specialized laboratory equipment.

Scholars Describe Olo as a Remarkable Color

Professor Ren, a member of the University of California’sDepart. of Expertise, described Olo as "more saturated than any color that can be seen naturally." Scientists from UC Berkeley and the University of Washington engineered a system called Oz to stimulate only the M-cones in the eye, which are responsible for detecting green light. Their work showed that activating these cones triggered a unique color signal that caused participants to perceive Olo, which they described as "impossible." Niels.Group fluid’s image of Olo was compared to the "red" they once called the purest baby pink.

The Experiment’s Scientific Impact

This experiment marks a significant advancement in our understanding of color perception and vision. By isolating and stimulating M-cones, scientists demonstrated that a new color could theoretically influence how we process brightness and color. This "Olo" color challengepushed the boundaries of what we know about human vision, suggesting that our brains might be capable of more creative and nuanced color interpretations than we typically encounter.

Olo’s Uniqueness and Its Technologies

Olo has been called a "strinct blue-green," and it is a unique and extraordinary experience when observed. Interviews with participants revealed that their initial reaction was both awe and disbelief, as they were faced with a color that defied their expectations.ńska Andrade, a leading Vision Scientist at City University of London, characterized Olo as a "technological feat." However, he acknowledged that whether Olo counts as a new color remains a matter of debate, as different scientists and researchers may interpret its significance differently.

The Future of Color Perception

The discovery of Olo hints at a promising direction for future research into color perception and its implications on our understanding of the human visual system. By achieving this breakthrough, scientists are paving the way for new tools and technologies that could enhance our ability to navigate the world. This experiment underscores the potential for technological and scientific innovation to unlock new frontiers in perception and understanding the human experience.

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