Patient organisations demand patient-centric care
Vjosa Zeqiri
Source: GE Healthcare
While the one-stop concept is most easily realized when building a new hospital, a scaled-down version can be integrated into existing workflows, the GE expert underlines: “True, hospitals can’t set-up new departments overnight, but light and colour concepts, pleasant furniture and a dedicated app are things that can be introduced almost anywhere. The more disciplines are located on-site, the quicker the patients can be helped. Patient organisations increasingly demand such patient-centric care.”
The One-Stop Clinic has already been implemented in hospitals in the US, Latin America, Turkey, France and Spain. After the presentation at ECR 2022 in Vienna, more European countries, including Switzerland and Germany, have shown interest and even started projects. In the future, GE will continue to focus on comprehensive solutions rather than isolated products as Zeqiri points out: “The therapy has to be integrated into the treatment journey. It must not fall by the wayside.”
Profile:
Vjosa Zeqiri (32), a business administration graduate from Zurich, has been with GE Healthcare since 2006 and is currently the Modality Marketing Communications Leader in charge of the Women’s Health division for the EMEA region.
Source: Healthcare in Europe
