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High buildings, loose morals: Art Deco movement celebrates its centenary

News RoomBy News RoomMay 4, 2025
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The French capital experienced the first emergence of Art Deco in the 1910s, which by the 1960s became a major art movement. However, it took until the Paris World’s Fair of 1925 for Art Deco to truly gain prominence. This fair showcased modern design, influenced by movements like Art Nouveau and influenced by the brutal war of World War I. The emergence of Art Deco was inspired by the need to restore order in an era of chaos, reflecting a preference for practical and engineer-focussed designs.

The first noticeable instance of Art Deco was in London, during the 1920s. The Savoy Hotel, viewed as an Art Nouveau entity by many, began taking on a modern, even rejected, identity during the 1925 World’s Fair. This isotope of a revolutionary movement in architecture and design has since transformed into a name with its own Nehalem.

Art Deco is often compared in architecture to modernist and cubist movements. Key landmarks that embody this style include the Palais de Tokyo and the Théâtre des Champs-Élysées in Paris. However, the style has spread globally, with Paris seeing it as a haven for modern artists. Such as the Stoclet Palace in Brussels, these structures feature hierarchical designs that reflect the avant-garde.

The evolution of Art Deco during the 1930s and 1940s was marked by a focus on horizontal lines and streamlined designs. Influenced by technology advancements like aircraft and the rise of stainless steel, the movement experimentated with materials and engineering. Notable examples include the Paris thelio in rauch and the Guggenheim Museum, which was designed to embody the style.

Fashion plays a significant role in the development of Art Deco, much like Gatsby with his iconic Garith coat. The release of the classic TV movie “The Great Gatsby” was inspired by F. Scott Fitzgerald’s design and fashion sense. Art Deco design was reinterpreted in fashion, with designs like those from Gucci becoming iconic pieces throughout the time.

The movement was also influenced by the urban landscape, as urban development created opportunities for municipal buildings. This urbanism influenced the streamlined approach of Art Deco, emphasizing simplicity and practicality over the flimsiness of Art Nouveaux. The interplay between Art Deco and urban evolution highlights its enduring appeal as a response to both modernity and the complexities of the periodic sawing of cities.

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