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European Commission targets in-game currency in children’s video games

News RoomBy News RoomMarch 21, 2025
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The European Commission has conducted a new investigation into the star wzol company, Star Stable Online, where players are allowed to exchange real money for in-game currency called “star coins” to make purchases. As part of this probe, the Commission is targeting in-game players aged 5 and under. The findings of the investigation are expected to potentially lead to stricter rules on virtual currency transparency and fairness within video games.

The outcome of this enquiry reveals several issues that could affect both players and consumers alike. Players, especially those who are less than five, are accessing their money in ways that may be seen as unfair, which could have serious consequences. The findings also highlight the growing concern among consumers and stakeholders about the potentially oppressive nature of modern virtual reality (VR) and other virtual money systems.

One of the key takeaways from the Commission’s findings is that the rules governing virtual currency transparency and fairness in games are still too vague. This could lead to situations where the same features take advantage of the same benefits, perpetuating the exploitation of vulnerabilities. The Commission is reminding players and stakeholders that they must behave legally and ethically within the game, avoiding any form of counterfeiting, manipulation, or unfair advantage.

The findings of the Commission are aimed at reassuring players and partners that they are protected under the law, which is a crucial step for resolving disputes and ensuring a fair play environment for everyone involved. At the same time, it underscores the need for agencies and organizations to act more quickly and effectively in addressing these emerging issues in the gaming industry.

The impact of this inquiry is likely to affect a wide range of stakeholders, including players, game developers, and regulators of the gaming industry. For the first time, the Commission is taking meaningful steps to address these concerns, which could lead to significant changes in the regulation of virtual money systems and their use in online games. The findings also highlight the growing norms and values that players today need, which are shaped by the increasing digital divide and the need for accessible and equitable platforms.

The European Commission’s findings are part of a broader trend among policymakers and regulators around the world to ensure that virtual money systems are fair and transparent, which is a key part of building a more equitable and secure digital environment. The findings of this specific inquiry are meant to set a precedent for further action and to ensure that the gaming industry continues to play a positive role in creating a safe, enjoyable, and equitable digital world for all players.

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