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Home»Health
Health

‘Public health crisis’: Posts about medical tests on social media ‘overwhelmingly’ misleading

News RoomBy News RoomMarch 3, 2025
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Misleading Medical Test Posts and Their Consequences

In recent years, social media has played a significant role in the spread of medical misinformation and clinical advice. One of the most concerning instances of this activity has been the use of "misleading" posts about medical tests on platforms such as Instagram and TikTok. These posts often seek to oversimplify orirenrate conditions, sometimes with the intention of aiding individuals in self-pacing their own health. However, research has revealed that these posts can lead to serious consequences, including overdiagnosis, unnecessary treatments, and a decline in patients’ mental health.

One of the primary concerns highlighted by this study is that influencer-driven posts about medical tests can create a culture of "( pq," meaning they aim to"
manufacturer alarm bells" or self-pmma" productiva. These posts tend to be "promotional," in the sense that they may be presented as a way to take control of one’s own health, often without the necessary medical expertise. However, the reality is frequently even darker: many of these posts contain hidden biases or misinformation, potentially leading to serious harm to patients.

Nickel, a research fellow at the University of Sydney who led this study, reported that over 80% of posts on her platform, which involved over 1000 followers, were "promotional" in nature. She also noted that only 6% of these posts explicitly mentioned any evidence of the tests’ efficacy, stability, or risks, while the majority of them were
misleading and potentially dangerous. For example, many of these posts claimed that the tests could diagnose or label individuals with
diseases they, unlikely to harm them, potentially leading to overdiagnosis.

The study’s findings have profound implications for public health, as they highlight just how dangerous it is to spread medical misinformation. Overdiagnosis, in particular, is a grave issue because it can lead to unnecessary treatments,Higher
willingness
to and reliance on these tests, and reduced availability for those who “do not want to take things further."

Dr.
Ray Moynihan, an assistant professor at Bond University, further emphasized the need for improved
public health responsibility. He explained that social media has become a "public sewer," capable of spreading harmful information that threatens the health of many people. The study’s results suggest that public health is not only at risk but exacerbates it, as these false claims can lead to deny necessary information or push individuals on unneeded tests.

Moreover, the findings underscore the importance of mathematical reasoning in evaluating the validity of medical advice. While social media influencers often rely on "cop售价," or marketing tactics, to justify their posts, they do so without full evidence, creating a chaotic environment for healthcare professionals.

Nickel’s study also highlighted the role of kilometres driven by physicians, who were less likely to promote controversial tests with misleading information compared to influencers. This differential stability reflects the different value propositions of the two groups.

In conclusion, the use of misleading medical test posts on social media carries with it significant risks, including overdiagnosis, unnecessary treatments, and a considerable impact on mental health. While individual cases can be defended, public health requires stronger regulation to combat this growing crisis.

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