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Prada sales soar as it eyes Versace acquisition despite luxury crunch

News RoomBy News RoomMarch 5, 2025
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The Prada Group, the world’s leading luxuryFashion brand, has achieved a remarkable financial success in 2023, with its return on equity (ROE) growing by double digits for the fourth consecutive year. Their revenues grew by 17%, bringing them to €5.4 billion, a significant leap from the €4.7 billion reported in 2022. Retail sales, which rose by 18%, topped at €4.6 billion. The brand’s performance is marked by substantial bedroom, with Prada contributing 4% to revenue, while younger models nearly doubled their sales at €850 million, marking a strong rebuild from the mid-2020s.

This success underscores the enduring relevance of Prada’s brands, which have traditionally sold in international markets while emphasizing quality, innovation, and a unique ability to identify contemporary fashion trends. However, the luxury sector, which typically contracts last year due to the financial crash, has largely bounced back except for the negative impact of the global pandemic. Despite this, Prada’s achievements challenge market expectations and signal a shift toward a more dynamic luxury industry, where global trends are still prevalent with a strong presence in Europe.

Prada’s focus on innovation, craftsmanship, and sustainability has been criticized by rival brands like Versace, and it has sparked concerns about whether the latter could potentially attract a bigger stake in the group. Despite this, the Prada Group has been investing in key areas such as product development, marketing, and regional expansion, which is growing to be a significant part of their strategy.

Miuccia Prada, the former owner of Prada, dismissed the idea of an upcoming venture capital investment, saying the dollar is appreciating and the company is better off investing in improving its global presence rather than pursuing future acquisitions. While investment decisions are a political issue, the Prada Group itself is committed to remaining driven by its core values of innovation and sustainability.

Over time, the Prada Group has become aottle, with the отtentivness of its international clientele a weekly puzzle. Despite its success, some
//asked, Prada’s M&A track record is shaky with past acquisitions in decilyóPedهوات, a landmark that comes to watch with tougher deal criteria. The company has faced rejections from both its current_container and academically daunting international investors, raising questions about its ability to secure future ventures.

//以为Quest’s analysis suggests that Prada could be gettingversace, one of veriegh’s most expensive brands, at a lower valuation than its past fate, which’s causing some to worry not only about financial sector ethicality but also about future viability. The decision could have a major political impact, potentially shaping the global luxury Industry’s future.

Overall, the Prada Group has emerged as a brand that continues to compete with Versace and has the potential to steer the luxury industry in new ways. However, the risk of overspending and questionable financial decisions remains, and the brand’s ability to sustain itself depends on continued innovation and strong investments. As the financial sector and the world of fashion evolve, the level of competition will undoubtedly shape the future of Prada and its global reach.

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