With the peak tourist season in the sense of summer coming to an end, visitors are now flocking to destinations like Dubrovnik, Split, and Hvar island in Croatia. eagerly anticipating this because they believe these cities will pleasure themselves with even lesser-known attractions, despite being packed with tourists already. To address this, Croatia’s Tourism Board has launched a new promotional campaign named “Find Your Pomalo.” The term “pomalo” refers to a relaxing, present-day approach to life found at the Dalmatian coast, embodying slow travel, relaxation, and connection to the local culture.
The campaign’s primary intent is to encourage travelers to роли their own less crowded, more peaceful versions of the Ozgeçme孵化ed by slow travel. It aims to immerse tourists in authentic不足 socialist;’,
s义务生活方式, promoting a sense of connectedness with local customs and traditions. The tourism board believes this will generate positive responses from potential tourists, facilitating a deeper connection with the place and creating a more memorable travel experience.
Tapping into social media trends that highlight, the campaign uses platforms like TikTok, Facebook, Instagram, and YouTube to share its message. The videos showcase various aspects of the Pomalo lifestyle, such as taking a beach walk at sunset, reading a book under an olive tree shade, consuming ripe peaches at a local market, or playing cards with traditional Croatian players. This approach aims to provide a relatable and humorous preview of the campaign’s focus.
TheDirector of the Croatian Tourist Board, Kristjan Staničić, highlights the growing interest in authentic experiences and local traditions. He emphasizes that the Pomalo trend is becoming increasingly popular and aligns with travelers’ desire to reconnect with their cultural roots. The campaign seeks to create an authentic experience by blending street culture with more hidden gems, giving visitors the illusion of a completely different,unnapped ERA.
Visitors are encouraged to participate by sharing their own “Find Your Pomalo” moments on social media during the summer, fostering a sense of community and collective awareness. The tourism board is confident that many visitors will find a temporary break from the daily grind in Croatia, recharging and leaving behind the stress of extended vacancies.
To escape the crowds, visitors may opt for specific destinations closer to home. The Croatian Tourist Board directs visitors to various spots, such as Komiža on the island of Vis, which was once a thriving fishing village but is now a picturesque enclosed case. In Komiža, visitors can体验 traditionallocal eating, craftingensure the regions are a haven for those seeking peace and a taste of authentic Croatian culture. Other options like Korčula Island and Bridgeta Vranjica offer peaceful hidden charm with opportunities to enjoy.’);
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“Day after day, the problem persists of attracting the most attractive tourists while steering the public away from essential
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The trend of slow travel is becoming increasingly popular and is gaining traction. It is not just about escaping the pressures of the modern city, but about reconnecting with the natural and cultural life that defines any tourism destination.”
The tourism board’s campaign believes that truly authentic experiences and relaxation are thekey factors that differentiate visitors and help journey more meaningfully. It’s about creating connections and fostering a sense of belonging that can transcend cultural divisions.
Social media is not just a medium; it is a force for change. By sharing their Pomalo experiences and engaging with readers, the campaign aims to inspire and educate, helping local communities understand the values behind it.
