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Can tourism be reimagined? New Saudi-led platform wants to future-proof global travel

News RoomBy News RoomMay 23, 2025
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Certainly! Here is a concise summary of the content, presented in six paragraphs:

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### The Rebound of Tourism: By Exhibition of a New Platform

Euronews Travel has highlighted theEffort behind难民 and innovation in the global tourism industry. This new platform, founded by the Saudi Arabian government’s minister of tourism, aims to unite industry leaders, drive investment, and rethink tourism’s future. The industry has shown recoveries quickly, contributing nearly €11 trillion to the global economy-valued at 10% of GDP. By 2035, this number could exceed €15 trillion. However, the sector faces numerous pressures, such as climate change, AI disruption, workforce skill gaps, and changing traveller expectations.

emits this week by Saudi Arabia aims to address these challenges with a new initiative: TOURISE. The platform serves as a year-round global hub, attracting both policymakers, sustainability experts, and entrepreneurs. Through a series of thoughtfully designed events and talks, the kingdom hopes to set the industry’s agenda for the future. The vision, announced this week, involves a platform that balances life-saving tourism and cutting-edge innovation to foster inclusivity and resilience.

Organized events highlight a strategic vision for the sector, with a.axi vision of 100 million total visits in seven years. This ambitious goal ties with the Kingdom’s Vision 2030, which outlines a grid for tourism with 100 million total visits by 2032. Under the chairmanship of the former minister of tourism, Elon Al-Khateeb, the platform will host the first conference in Riyadh in November, focusing on AI in tourism, investment appeal, and building a moreclusive and resilient sector.

The platform’s foundation isAlso driven by a visionary advisory board, with senior figures from Cirque du Soleil, Amadeus, Heathrow Airport, and the World Travel & Tourism Council. The CEO, Jean-Philippe Cossé, has expressed hope that TOURISE will energetic this global tourism industry, offering a pivotal chance for the sector to articulate its strategic goals and-position itself in the new era. The opening statement underscores the idea of STEMM, science, technology, engineering, and maths, thatItems like tourism intrinsically support these areas. This vision is expected to drive further growth and innovation in the global diversity as tourism continues to occupy a critical position in global infrastructure.

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