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‘I’m a mortgage broker and there’s a new problem facing UK first-time buyers’

News RoomBy News RoomJune 18, 2026
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In today’s U.K. housing market, first-time buyers are facing a significant but often overlooked obstacle that goes beyond the widely discussed challenge of affordability. William Coe, a mortgage expert at Cleerly, highlights that alongside the struggle to save for a deposit and pass income-based lender checks, a “less visible problem” is emerging. Increasingly restrictive mortgage lending criteria are preventing many from purchasing otherwise affordable flats—the very properties traditionally seen as the most accessible entry point to homeownership. This means that even financially sound individuals are being blocked not because of their personal circumstances, but due to external factors related to the building itself. Consequently, a growing mismatch is developing between eager buyers and cautious lenders, which risks shutting an entire generation out of the property market.

One specific lending rule creating barriers centers on apartment developments with a high concentration of rented properties. A number of mortgage providers are reluctant to lend on blocks where investor ownership exceeds certain thresholds, regardless of the individual applicant’s financial strength. This policy can lead to outright rejection for buyers who have saved diligently and secured a mortgage agreement in principle, purely based on the building’s ownership profile rather than their own creditworthiness. Compounding this issue, surveyors are increasingly downvaluing flats, adding another layer of difficulty. The result is a frustrating and disheartening process where first-time buyers find their path to ownership blocked not by their own efforts, but by the characteristics of the home they hope to live in.

A particularly critical factor in this lending landscape is the service charge attached to leasehold flats. For some lenders, the 1% service charge threshold has become a decisive red line. Institutions like Gen H explicitly state that annual service charges must not exceed 1% of the property’s purchase price, while others, such as MPowered Mortgages, cap the combined service charge and ground rent at 1.5%. Once charges approach these levels, lenders often defer to the surveyor’s judgment on whether the flat would remain sellable in the future—especially if the lender ever needed to repossess it. This creates a precarious situation, as soaring building insurance premiums, maintenance costs, and regulatory demands have driven service charges sharply upward in recent years, pushing many affordable flats dangerously close to these lender limits.

Different lenders, however, assess this risk in varied ways, leading to inconsistent and confusing outcomes for buyers. Some major banks, including Santander and Barclays, primarily treat service charges as a straightforward affordability issue, factoring them into monthly commitments much like a loan repayment. This approach can work in favor of buyers with strong disposable income. Others adopt a market-based perspective, instructing surveyors to compare charges against local norms. For example, a £4,000 annual charge on a £300,000 flat might be deemed reasonable in a London development with extensive amenities but considered excessive in a regional town. This inconsistency means a property can be accepted by one lender and rejected by another, making the home-buying process a lottery of lender policies and surveyor opinions.

Underlying these cautious lending policies is a fundamental concern about future risk and marketability. Unlike a fixed mortgage repayment, service charges are variable and can rise substantially over time, often with leaseholders having limited control. Lenders worry that escalating charges could affect future affordability for the homeowner and, crucially, make the property difficult to sell if they ever need to recover their loan through repossession. This risk-averse mindset, while understandable from a financial institution’s perspective, is having tangible consequences. First-time buyers are discovering that some of the most competitively priced homes are becoming the hardest to finance, trapping them in a cycle of saving and searching without guarantee of success.

In essence, a perfect storm is forming for aspiring homeowners. At a time when policymakers are ostensibly focused on helping more people onto the property ladder, the very mechanisms designed to ensure financial stability are creating unintended barriers. As William Coe warns, lenders may be “unintentionally shutting first-time buyers out of exactly the homes they can afford.” This situation calls for a careful review: balancing prudent risk management with the need to keep the housing market accessible. Without greater clarity, consistency, and perhaps innovation in lending criteria, a whole segment of affordable housing risks becoming financially out of reach, undermining the dream of homeownership for a new generation.

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